BENEFITS OF STRATEGIC TRACTION®

Institutions that gain Strategic Traction are able to move forward by:

• Shaping their future by anticipating external forces, rather than being buffeted about by them

• Articulating their mission, values, essential character, and reason for being

• Setting forth a common vision that creates context for firmly linking individual and operational action with institutional priorities

• Minimizing conflicting goals and competing strategies

• Allocating resources more wisely and making investments with greater potential returns

• Creating multi-year resource commitment contexts that promote a sense of investment and return

• Generating greater commitment and engagement among stakeholders

• Presenting themselves as proper stewards to those whose financial support sustains the institution.
  

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